Just 1 year ago, the 11 of April of 2023, Monopoly launched «Monopoly Go!«, an edition available for Android and iOS mobile devices. Developed by Scopely, the game allows you to advance on a virtual board to build cities and scenarios, obtaining riches through dice rolls.
In just one year since its release, "Monopoly Go!" has achieved extraordinary success on iOS and Android. Generated more than $1000 billion in revenue in its first three months and to date it has accumulated more than 2000 billion dollars.
Scopely invested $500 million in the game's marketing campaign, exceeding the development costs of games AAA like "The Last of Us 2" and "Horizon Forbidden West.
The campaign focused on a hyperlocal approach, adapting advertising to the language and culture of each country. This contributed to the game's rapid adoption and popularity around the world.
Despite the massive initial cost, "Monopoly Go!" recovered its costs in the first six months of its launch.
If you're a Monopoly fan, Monopoly Go! offers an exciting experience on your mobile device. In addition to this version, you can also explore other Monopoly titles available for consoles or based on video games. With its accessibility and exciting gameplay, “Monopoly Go!” has become a long-lasting hit in the world of mobile gaming. I also remind you that you can get free dice in Monopoly GO with these links.